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Career
in Business Development>> Home
Business development involves evaluating a business and then realizing its full potential,
using such tools as marketing, sales, information management and customer service. Business
development, or "bizdev," includes a number of techniques designed to grow an economic enterprise.
Such techniques include, but are not limited to, assessments of marketing opportunities and
target markets, intelligence gathering on customers and competitors, generating leads for possible
sales, followup sales activity, formal proposal writing and business model design Business development
professionals are frequently found to have earlier careers in investment banking or management
consulting; although many find their route by climbing the corporate ladder in functions such
as operations management or sales.
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